Jean Paulo (JP) Lasmar is an award-winning film director and storyteller whose work bridges the worlds of advertising, entertainment, and social impact.

In 2025, JP marked a major career milestone by earning a fourth consecutive Gold Lion at the Cannes Lions International Festival of Creativity. His work has also been honored with Grand Prix awards at the Clio, Clio Health, and LIA Awards; a coveted Yellow Pencil from D&AD; and awards including Best Documentary at the Garden State Film Festival and Best of the Fest at the Cranford Film Festival.

Known for blending documentary realism with cinematic storytelling, JP’s emotionally resonant films have been widely recognized across industries. He has received multiple accolades from The One Show, ADC, Creative Floor, and the Telly Awards, and has won twice at the London Fashion Film Festival, with awards for Best Story and Best Kind Fashion Film.

Driven by a commitment to story, awareness, and social change, JP has directed acclaimed projects that have shined a light of hope on the world, including In Transit (transgender visibility), Inequality You Can’t Ignore (disparities in breast cancer treatment), Eyedar (visual impairment), The Unwearable Collection I & II (rare skin diseases), and Gabriel Breathe (prematurity). His work is known for merging authentic human narratives with striking visual craft.

JP has directed films in global campaigns for clients such as Eli Lilly, Pfizer, Boehringer Ingelheim, Dexcom, and Johnson & Johnson. In cinema, he has collaborated on major productions with Martin Scorsese (Silence), Channing Tatum (Dog), and Edson Oda (Nine Days), and has served as executive producer on documentary projects for Disney and Elo Company.

He holds an MFA in Film and Television Production from USC’s School of Cinematic Arts, and Bachelor’s degrees in Cinema (FAAP) and Architecture & Urbanism (Mackenzie).

Represented by Dalmatian Cow (USA) | Volken Film (Europe) | Famous Who? (Brazil)