Jean Paulo (JP) Lasmar is a filmmaker and director whose cinematic practice explores the tension between human vulnerability and the social structures that shape contemporary life. Moving between documentary and narrative, his work combines poetic imagery with instinct-driven storytelling to examine resilience, inequality, identity, and the intimate struggles often hidden beneath public perception.

His socially conscious body of work includes acclaimed projects such as In Transit, The Unwearable Collection, The Missing Word, Zip Code Exam, Baby Minder, Life Models, Eyedar, Inequality You Can’t Ignore, and Gabriel Breathe. His work has earned recognition at Cannes Lions for five consecutive years, including five Gold Lions, as well as Grand Prix honors from Clio, The One Show, and LIA, a Yellow Pencil from D&AD, and numerous additional festival and industry honors.

In 2026, he was ranked #1 and #2 Director in Health & Wellness by the ADC and The One Show, respectively, and received 26 Clio Health Awards, including a Grand Clio, as well as Gold and Silver honors in Film. He also received a Grand Prix at the Lisbon International Health Festival.

Across advertising and cinema, JP has directed for global brands including Eli Lilly, Pfizer, Boehringer Ingelheim, Dexcom, and Johnson & Johnson, and collaborated with filmmakers including Martin Scorsese, James Mangold, and Channing Tatum.

JP holds an MFA in Film & Television Production from the USC School of Cinematic Arts, as well as degrees in Architecture & Urbanism from Mackenzie and Cinema from FAAP.

Represented by Famous Who? (Global) | Dalmatian Cow (USA) | Volken Film (Portugal)