Jean Paulo (JP) Lasmar is a filmmaker and director whose cinematic practice explores the tension between human vulnerability and the social structures shaping contemporary life. Moving between documentary and narrative, his work combines poetic imagery with instinct-driven storytelling to examine resilience, inequality, identity, and the intimate struggles often hidden beneath public perception.

His socially conscious body of work includes acclaimed projects such as In Transit, The Unwearable Collection, Baby Minder, Zip Code Exam, Eyedar, Inequality You Can’t Ignore, The Missing Word, Life Models, and Gabriel Breathe. His work has been recognized at leading creative and advertising festivals, including five consecutive years at the Cannes Lions International Festival of Creativity. He has earned five Gold Lions at Cannes, Grand Prix awards from Clio, The One Show, and LIA, a Yellow Pencil from D&AD, and numerous additional festival and industry honors.

In 2026, JP was named the #2 Director in Health & Wellness and #12 Director in the World by The One Show. He received 26 Clio Health Awards, including a Grand Clio, eight Golds, seven Silvers, and ten Bronzes, as well as Gold and Silver honors in Film. He also received a Grand Prix at the Lisbon International Health Festival.

Across advertising and cinema, JP has directed for global brands including Eli Lilly, Pfizer, Boehringer Ingelheim, Dexcom, and Johnson & Johnson, and collaborated with filmmakers including Martin Scorsese, James Mangold, and Channing Tatum.

JP holds an MFA in Film & Television Production from the USC School of Cinematic Arts, as well as degrees in Architecture & Urbanism from Mackenzie and Cinema from FAAP.

Represented by Famous Who? (Global) | Dalmatian Cow (USA) | Volken Film (Portugal)